Understanding CarbonCloud & CarbonCloud Ratings — A Guide for Pet Food Sustainability

If you've ever looked at the back of a dog food tin and wished you knew more about its impact on the planet, you're not alone. More and more dog owners across the UK and Ireland are asking the same question: How do I actually know if this food is better for the environment?

That's exactly where CarbonCloud comes in — and why we're proud to be the first wet pet food manufacturer to partner with CarbonCloud to measure our Products' Carbon Footprints.

What Is CarbonCloud?

CarbonCloud is a climate intelligence platform built specifically for the food and beverage industry. It gives brands a science-backed way to measure the greenhouse gas emissions of their products — from the field all the way to your dog's bowl.

Rather than vague "eco-friendly" marketing claims, CarbonCloud produces a real, verifiable number: the Carbon Footprint of a product in kilograms of CO₂ equivalent (kg CO₂e) per kilogram of food. That means you can actually compare different dog foods on a level playing field.

How Is a CarbonCloud Product Carbon Footprint (PCF) Calculated?

A CarbonCloud PCF isn't a guess — it's a rigorous, science-based calculation. Here's how it works:

1. Full Life-Cycle Assessment (LCA)

CarbonCloud uses a Life-Cycle Assessment (LCA) methodology, which looks at emissions at every single stage of production:

• Raw ingredients — including the farming of meat, fish, grains, and plant proteins.
• Manufacturing and processing — energy use, water, and waste at our factory.
• Packaging — the materials used for our cans and how they're produced.
• Transport and distribution — from suppliers to warehouses to retailers.

For dog food, ingredients — particularly animal proteins — tend to be the biggest emissions driver. LCA helps us pinpoint exactly where emissions come from, so we can focus on meaningful reductions.

2. Internationally Recognised Standards

CarbonCloud's methodology follows globally recognised frameworks, including ISO 14067 (Carbon Footprint of Products) and the GHG Protocol Product Life Cycle Accounting standard. This means results are consistent, transparent, and comparable across brands and products.

3. Accurate Emissions Data for Every Ingredient

CarbonCloud uses detailed emissions factor databases covering thousands of ingredients and manufacturing processes. Every protein source, grain, vegetable, and herb in our recipes is matched to accurate, up-to-date emissions data — giving us a true picture of each product's climate impact.

4. Everything Converted to CO₂ Equivalent

Different greenhouse gases — carbon dioxide, methane, nitrous oxide — all have different warming effects on the planet. CarbonCloud converts them all into a single, standardised figure: CO₂ equivalent (CO₂e). This makes it simple to understand and compare the climate impact of any dog food.

Why Does This Matter for You and Your Dog?

Real Transparency, Not Greenwashing

We know that "sustainable" can sometimes just be a buzzword. A CarbonCloud rating gives you something concrete — a verified, science-backed number that reflects the true environmental cost of producing your dog's food. No fluff, no vague promises.

Smarter Choices for the Planet

With a standardised carbon footprint figure, you can compare dog foods and make genuinely informed choices about which products have a lower climate impact. That's a real difference you can feel good about.

We're Holding Ourselves Accountable

For us as a brand, CarbonCloud PCF isn't just a badge — it's a tool. It helps us identify which ingredients or processes contribute most to our emissions, so we can keep working to reduce them. Whether that's reformulating recipes, optimising how we source ingredients, or improving our packaging, the data guides every decision.

Sustainability in the UK & Ireland Pet Food Industry

Reducing environmental impact is a shared responsibility across the industry. Across the UK and Ireland, consumer expectations around sustainability are growing fast — and rightly so. Pet food production does have an environmental footprint, and honest, measurable transparency is the only credible way forward.

What This Means for You as a Dog Owner

You don't need to be a sustainability expert to make a positive difference. Here's what to look for:

• Choose brands with verified carbon footprint data — not just claims
• Look for PCFs backed by international standards, like CarbonCloud
• Consider ingredients — what's in your dog's food has a big impact on its environmental footprint

Small choices, made consistently, add up to something meaningful.

The Bottom Line

CarbonCloud PCFs make the environmental impact of dog food measurable, comparable, and honest. As the first wet pet food manufacturer to partner with CarbonCloud, we applied their science-based process to calculate verified carbon values for our products, showing that we're committed to using real data to drive real change — for your dog, and for the planet we all share.

Want to learn more about our sustainability journey? Explore our range →

References: CarbonCloud climate footprint methodology — carboncloud.com | ISO 14067 & GHG Protocol standards